Who are we?

Meerific is a product studio which specializes in UI/UX Design, Web Development, and Brand Development. We want the projects we undertake to ethically upgrade humanity.

Our Mission

We want to build products that improve the human experience and spread human values. To this end, we make them valuable, transparent, sustainable, thoughtful, equitable, and mindful.

Our Qualities

Updated 10 Oct 2020 [Changelog]

Our qualities represent what we believe make a product meerific. We expect this list to grow in the future. If we're missing something important, please let us know!

  1. Valuable not Engaging

    People use products with intention. Their intention depends on the value the product provides them, but it is never to spend all their time using the product. Yet this intention pervades modern software, since many products optimize for user engagement. Engagement cannot accurately measure value; we treat it like it can.

    If engagement is the best we can do, we should do better. Meerific software strives to determine user intentions, honor those intentions, and get out of the way. Users are customers, not resources; products are tools, not power plants.

  2. Transparent not Automated

    Modern software requires automation. Without it, even small-scale platforms would overwhelm their maintainers. To deal with this pressing issue, we've developed ways to automate almost everything.

    But do we need to? Automation without thorough testing can have side effects: fragile systems, overwhelming bills, and poor transparency. This becomes a huge issue with deep learning "black boxes"; they make decisions that not even the maintainers can explain. Poor automation decisions without good explanations erode user trust, which is difficult to recoup.

    Good products require trust, which requires transparency. To that end, Meerific products do not use "black box" automation. Any automation requires clear policies and up-to-date contacts in case of failure.

  3. Sustainable not Viral

    Many products today follow a venture capitalist playbook: start fast, grow quickly, raise money, and exit. People take this route because of survivorship bias. Far more products fail using this method than succeed. Beyond that, it is unsustainable for more than a few years.

    Meerific products forego this approach. They grow slowly, yet sustainably. We don't intend to "exit"; we want to build products that people will use for decades, and we want to work on for decades. High growth means we re-evaluate potential harms. We don't work with venture-backed products unless they have a clear plan for long-term success.

  4. Thoughtful not Trendy

    People prefer short-term over long-term benefits &madsh; it's in our nature. Naturally, people tend to adopt trendy technology that solves their immediate problems before they've considered its long-term consequences. It might create accessibility issues, impose bad design decisions, or enable authoritarians to harm vulnerable populations.

    Meerific products temper technological progress with proper research. We want to develop and new and interesting technology while ensuring it's used responsibly. We talk to customers from diverse backgrounds, groups outside the initial target demographic. We publish this research for feedback from independent parties. If we cannot properly mitigate a technology's potential harms, we won't use it. If we move forward and see unintended consequences, we'll work to correct those and put measures in place to avoid repeating our mistakes.

  5. Equitable not Universal nor Targeted

    Products tend to start life as targeted products. That is, they solve problems for a specific niche. As these products gain adoption, however, other groups may use them for unforeseen or even malicious purposes.

    You could take the opposite route and build a universal product to treat all users equally. Unfortunately, one size does not fit all. Certain groups have special needs and contexts which universal products fail to address.

    A balance between these two options is an equitable product. These products include features, accounting for how different groups might use them. Meerific strives to create equitable products by listening to diverse voices in product development and advocating for diversity on all projects. We believe all users deserve equitable treatment, and we work with product groups that recognize this.

  6. Mindful not Important

    Many products today treat every event like an emergency. Pinging users every five minutes distracts them, reducing focus and productivity — human values we should develop.

    Meerific products gently remind users of their intentions, give them what they need to make good decisions, and encourage them to get on with their lives. They allow users to respond when convenient rather than immediately. They recognize their relative unimportance.

    We work with teams who recognize their products' unimportance and cultivate their users' focus.

Want to build a product with these qualities? Get in Touch

Our People

Derek Meer

Derek Meer founded Meerific — as you might have guessed from the name. Nothing makes him happier than solving problems for people he knows. He runs Meerific as an extension of himself and his values.

In his spare time, he writes, takes pictures, and explores, then posts the results on his website.